6 best practices for header bidding in 2024
It’s no secret that header bidding has become standard in programmatic advertising. And that’s no wonder as it is a great technique where ...
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Discover the latest trends in programmatic advertising and learn why ConnectAd, with its GreenLine product and independent European infrastructure, is the partner of choice for publishers, DSPs and advertisers.
In the blink of an eye – The life of a programmatic ad impression
Life is filled with lots of precious moments but some hold a beauty so exquisite that you wish time would slow down, granting you the ...
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How buyers can easily find the perfect partner for Supply Path Optimization (SPO)
No question: Supply Path Optimization (SPO) is important. Nowadays more than ever. And in the recent years, we’ve seen more and more ...
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Bid transparency: How the Supplychain Object works and why it’s a must have
Leaning into the programmatic supply chain can save costs There are various actions that can be taken to delve into the programmatic supply ...
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Why Google delayed third-party cookie deprecation (again!)
I’m sure you’ll agree with me when I say that the hottest question in our industry right now is: Will Chrome, the world’s most popular ...
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5 data privacy regulations you can’t ignore in 2024
In the fast-paced digital era of the last decade, data privacy regulations have more and more become an integral part of the marketing ...
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How publishers retain full control over their inventory
The programmatic market has been indispensable for publishers’ revenues for many years. However it has always brought with it its very own ...
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6 trends to keep on your radar in programmatic advertising for 2024!
It’s almost time – we are on the threshold of a new year. And because at ConnectAd we do not only keep up with the times, but prefer to ...
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CPM vs. eCPM vs. RPM: A publisher’s guide through the alphabet soup of the advertising industry
If you’re like us in the world of programmatic advertising, you’re probably familiar with the feeling of swimming in an alphabet soup from ...
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Why your Sellers.json needs a side-kick
Today we want to talk about a cool “little” thing called Supplychain object. Along with its companion sellers.json Supplychain Object is a ...
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