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Leading the way in sustainable advertising

ConnectAd GreenLine is more than an advertising network—it’s a movement toward responsible, sustainable media. By partnering with our rigorously certified publishers, you ensure your campaigns run on premium inventory that aligns with genuine sustainability standards.

Whether you’re an advertiser seeking to bolster your sustainable reputation or a publisher aiming to stand out with GreenLine Certification, we offer a clear pathway to meet your goals. Elevate your brand and create positive change, all within one streamlined, transparent platform.

At ConnectAd, we believe that doing good and doing well can – and should – go hand in hand

GreenLine: your path to
meaningful impact

ConnectAd GreenLine Certified

The GreenLine Certification evaluates publishers on two key fronts: technical criteria and sustainable business practices. Our rigorous assessment takes a deep dive into factors like ad efficiency, data usage, renewable energy adoption, and emissions targets, each earning a weighted score. Unlike standard evaluations, we go far beyond just analyzing ads.txt lines – our system monitors and evaluates 13 technical signals, ensuring a transparent, efficient, and accountable ad supply chain.

These signals provide a comprehensive view of a publisher’s commitment to responsible advertising, reducing waste, and optimizing performance. Only those partners scoring at least 70% across both areas earn the prestigious GreenLine status, demonstrating a true dedication to resource-friendly advertising and meaningful environmental impact.

Download GreenLine InfosGreenLine for buyers
13
technical signals monitored and evaluated – far beyond ads.txt lines
70%
minimum score across both areas to earn GreenLine status
2
key fronts: technical criteria and sustainable business practices

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IAB TCF Vendor ID 138 · GDPR-native · 100% EU infrastructure · sellers.json public

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