The Hidden Cost of Visibility: How Ad Spend Disappears into Ad-Fraud
Programmatic advertising has long promised scale, precision, and transparency. The open market, in particular, embodies that promise, a ...
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Discover the latest trends in programmatic advertising and learn why ConnectAd, with its GreenLine product and independent European infrastructure, is the partner of choice for publishers, DSPs and advertisers.
Is Your SSP a Revenue Partner or a Middleman?
In programmatic advertising, the balance of power has always relied on clear roles: advertisers fund the DSPs, and publishers rely on SSPs ...
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The Latest Trends in Programmatic Advertising
…and Why ConnectAd Is Your 2025 Power Move 2025 isn’t just another year in digital advertising, it’s a turning point. Programmatic is ...
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Why Separation of Powers in AdTech Matters More Than Ever
As digital advertising matures, one foundational truth becomes increasingly clear: ad tech works best when its roles are clearly defined ...
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Understanding the Performance Gap: Efficiency in AdTech
… and why your partner choice could be costing you more than you think In the intricate world of programmatic advertising, “efficiency” ...
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Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Programmatic advertising is a powerful and evolving channel, automating the buying and selling of digital ad space in real-time. But with ...
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Quality Over Quantity: The Smarter Way Forward for Publishers
At ConnectAd, we believe the era of “more is better” in digital advertising is over. In its place, a more thoughtful, responsible, and ...
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Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Let’s face it – ad tech loves a buzzword. And lately, few terms have made more noise than programmatic efficiency. Everyone’s suddenly ...
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SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
In today’s digital landscape, the demand for more efficient, transparent, and sustainable programmatic advertising has never been more ...
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The “Open Internet” is Dead! Long Live the “Open Internet”
Vienna, 24.03.2025 A guest commentary by Richard Tuschkany, Founder and CEO of ConnectAd
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