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Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
27. May 2025
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Quality Over Quantity: The Smarter Way Forward for Publishers
Quality Over Quantity: The Smarter Way Forward for Publishers
Quality Over Quantity: The Smarter Way Forward for Publishers
At ConnectAd, we believe the era of "more is better"…
14. May 2025
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Let’s face it - ad tech loves a buzzword. And…
2. May 2025
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
In today’s digital landscape, the demand for more efficient, transparent,…
2. April 2025
The “Open Internet” is Dead! Long Live the “Open Internet”
The “Open Internet” is Dead! Long Live the “Open Internet”
The “Open Internet” is Dead! Long Live the “Open Internet”
Vienna, 24.03.2025 A guest commentary by Richard Tuschkany, Founder and…
24. March 2025
The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
Imagine you’re at a wedding. The couple has been dating…
6. March 2025
Programmatic Curation: A Game Changer for Digital Advertising?
Programmatic Curation: A Game Changer for Digital Advertising?
Programmatic Curation: A Game Changer for Digital Advertising?
After years of fluctuating interest, programmatic curation is finally taking…
4. March 2025
Why ad fraud is such a big threat to advertisers and how to fight it
Why ad fraud is such a big threat to advertisers and how to fight it
Why ad fraud is such a big threat to advertisers and how to fight it
Did you know that the global costs associated with digital…
27. February 2025
Going green(er)? How to reduce the carbon footprint in programmatic advertising
Going green(er)? How to reduce the carbon footprint in programmatic advertising
Going green(er)? How to reduce the carbon footprint in programmatic advertising
In Europe, in most countries people were able to enjoy…
16. February 2025
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
In today’s world, sustainability isn’t just a trend - it’s…
9. February 2025
From cookies to identity solutions: The evolution of user identification in programmatic
From cookies to identity solutions: The evolution of user identification in programmatic
From cookies to identity solutions: The evolution of user identification in programmatic
Whether digital marketing or ad tech in general or programmatic…
21. January 2025
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