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The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
6. March 2025
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Programmatic Curation: A Game Changer for Digital Advertising?
Programmatic Curation: A Game Changer for Digital Advertising?
Programmatic Curation: A Game Changer for Digital Advertising?
After years of fluctuating interest, programmatic curation is finally taking…
4. March 2025
Why ad fraud is such a big threat to advertisers and how to fight it
Why ad fraud is such a big threat to advertisers and how to fight it
Why ad fraud is such a big threat to advertisers and how to fight it
Did you know that the global costs associated with digital…
27. February 2025
Going green(er)? How to reduce the carbon footprint in programmatic advertising
Going green(er)? How to reduce the carbon footprint in programmatic advertising
Going green(er)? How to reduce the carbon footprint in programmatic advertising
In Europe, in most countries people were able to enjoy…
16. February 2025
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
ConnectAd Green Line: Pioneering sustainability in programmatic advertising
In today’s world, sustainability isn’t just a trend - it’s…
9. February 2025
From cookies to identity solutions: The evolution of user identification in programmatic
From cookies to identity solutions: The evolution of user identification in programmatic
From cookies to identity solutions: The evolution of user identification in programmatic
Whether digital marketing or ad tech in general or programmatic…
21. January 2025
ads.txt guide for publishers looking to thrive
ads.txt guide for publishers looking to thrive
ads.txt guide for publishers looking to thrive
As much as we love digital advertising, we all have…
19. January 2025
Demystifying ads.txt: Understanding DIRECT vs. RESELLER and Exclusive Saleshouse Scenarios
Demystifying ads.txt: Understanding DIRECT vs. RESELLER and Exclusive Saleshouse Scenarios
Demystifying ads.txt: Understanding DIRECT vs. RESELLER and Exclusive Saleshouse Scenarios
The ads.txt (Authorized Digital Sellers) initiative, introduced by the IAB…
9. January 2025
A guide to programmatic deal types
A guide to programmatic deal types
A guide to programmatic deal types
In the programmatic ecosystem there are several different ways of…
11. December 2024
The Open Web: A Vital Counterbalance to the Disinformation Crisis
The Open Web: A Vital Counterbalance to the Disinformation Crisis
The Open Web: A Vital Counterbalance to the Disinformation Crisis
As digital advertising evolves, the open web has emerged as…
26. October 2024
6 best practices for header bidding in 2024
6 best practices for header bidding in 2024
6 best practices for header bidding in 2024
It’s no secret that header bidding has become standard in…
3. August 2024
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