The Last-Click Attribution Trap: Why It’s Misleading and How to Fix It
Imagine you’re at a wedding. The couple has been dating for years, building their relationship through countless conversations, shared ...
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Discover the latest trends in programmatic advertising and learn why ConnectAd, with its GreenLine product and independent European infrastructure, is the partner of choice for publishers, DSPs and advertisers.
Programmatic Curation: A Game Changer for Digital Advertising?
After years of fluctuating interest, programmatic curation is finally taking center stage in ad tech. Even Google is jumping on the ...
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Why ad fraud is such a big threat to advertisers and how to fight it
Did you know that the global costs associated with digital advertising fraud are expected to rise from USD 88 billion to USD 172 billion ...
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Going green(er)? How to reduce the carbon footprint in programmatic advertising
In Europe, in most countries people were able to enjoy an unexpected, premature outbreak of summer at the beginning of April this year. ...
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ConnectAd Green Line: Pioneering sustainability in programmatic advertising
In today’s world, sustainability isn’t just a trend – it’s an expectation. As more and more industries move toward eco-friendly practices, ...
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From cookies to identity solutions: The evolution of user identification in programmatic
Whether digital marketing or ad tech in general or programmatic advertising in particular: Data has basically always been the linchpin of ...
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ads.txt guide for publishers looking to thrive
As much as we love digital advertising, we all have to admit one thing: In its current form, it is often neither safe from cybercriminal ...
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Demystifying ads.txt: Understanding DIRECT vs. RESELLER and Exclusive Saleshouse Scenarios
The ads.txt (Authorized Digital Sellers) initiative, introduced by the IAB Tech Lab in 2017, has become a critical tool in combating ad ...
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A guide to programmatic deal types
In the programmatic ecosystem there are several different ways of offering and acquiring inventory in real time. Probably the most popular ...
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The Open Web: A Vital Counterbalance to the Disinformation Crisis
As digital advertising evolves, the open web has emerged as a compelling alternative to the increasingly volatile ecosystems of social ...
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