INCREMENTAL SUPPLY.
THE CLEANEST PATH.
DSPs today face a fragmented ecosystem where unnecessary intermediaries and hidden “AdTech Taxes” dilute the power of media spend and hinder algorithmic success. We engineered a high-performance infrastructure for the modern DSP – because true Supply Path Optimization is not about shortening the chain, it is about maximizing the economic value of every single bid.
By stripping away friction and operating with a structural commitment to minimal take-rates, we ensure your budget flows directly into working media – giving your algorithms the leverage for superior win-rates on premium impressions others miss.
Verify us in five minutes
7 billion requests / day
Pre-filtered before they reach you – we protect your QPS budget, not just our numbers.
One hop on direct inventory
One hop on direct inventory – the majority of our supply. Where partners extend our reach, the chain is fully declared: max. two nodes, complete: 1, no re-reselling.
First-price. No buy-side fees.
Clean auction dynamics, no bid duplication, no hidden margins on your side of the trade.
>70% Pan-European coverage
Direct tier-1 relationships across Europe’s premium markets.
GDPR-native · EU infrastructure
IAB TCF Vendor ID 138. 100% EU-hosted stack – low latency for European campaigns.
Check it yourself
Our supply is public: connectad.io/sellers.json
Same spend.
More delivered media.
Our structurally low take-rates are a competitive edge you can pass on: your customers get measurably more working media for the same budget. Even where similar inventory is reachable through other exchanges, the ConnectAd path is the more efficient, more competitive route to it – and your bidder sees that in every auction.
Smart Throttling: up to 65% fewer
requests. Zero budget impact.
Three-layer engine
Our proprietary throttling analyzes win-probability on three levels and curates every bid stream individually.
Dynamic & real-time
Outgoing requests are reduced by up to 65% – dynamically, without affecting delivered budgets.
Instant recovery
The moment demand appears, throttling lifts within seconds. You never miss the impressions you want.
A supply you don’t have to police
GeoEdge
Continuous ad-quality and malware protection across the full exchange.
AI domain vetting
Advanced AI-driven screening before any domain enters the marketplace.
Clutter & brand-safety recognition
Automated detection of ad clutter and unsafe environments – on top of manual reviews.
Zero MFA tolerance
We fight excessive ad-refresh, clutter, aggressive caching and every tactic built to deceive buyers – and remove offenders.
Proactive pruning
Publishers and paths that miss our internal benchmarks get cut. What reaches you has earned its place.
Direct-first coverage
Direct contracts and commitments at the core; selected international partners extend global reach. Pure middlemen have no place in our chain.
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Empowering industry-leading media brands
Get the supply snapshot
One page. Coverage, path quality, throttling, fees – everything your SPO review needs. Straight from the person who runs our supply.
