Revenue Per Hop: The KPI Programmatic Should Be Talking About
The programmatic advertising industry has never been short of metrics. We measure CPMs, fill rates, bid density, viewability, latency, win ...
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Discover the latest trends in programmatic advertising and learn why ConnectAd, with its GreenLine product and independent European infrastructure, is the partner of choice for publishers, DSPs and advertisers.
LATEST · 18. AUGUST 2026
Real SSP or Reseller? 10 Checks Any Publisher Can Run Themselves
In Q1 2026, Pixalate measured that 20.8% of all authorized web inventory globally was resold rather than sold publisher-direct. On mobile app it was 16.2%, on CTV 4.1%. Nearly one ...
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What Makes an SSP Worth Keeping?
Every publisher is having the same conversation right now.
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Programmatic Dollar Flow: Why the Future of Media Buying Belongs to Transparent Supply Paths
In programmatic advertising, every campaign begins with a simple promise: money should move efficiently from advertiser to media owner in ...
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The Supply Chain Is Broken. Here’s What That Actually Costs You.
Programmatic advertising made a promise: smarter, faster, more efficient media trading. A better way to connect publishers with advertisers.
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The Ad-Tech Tax Is Not One Tax — It’s a Stack of Small Leakages
Everyone in programmatic knows the phrase “ad-tech tax.” It appears in panels, pitch decks, agency reviews, procurement conversations, and ...
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From Setup to Scale: How Frictionless PMP Activation Can Transform Your Programmatic Strategy
In today’s programmatic landscape, Private Marketplace (PMP) deals are no longer optional, they’re strategic engines that help advertisers ...
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More Media. Less Tax. – How Discipline, Not Excess, Drives Sustainable Growth
In an era when advertising budgets are stretched, regulations are tightening, and technology complexity increases, growth and profitability ...
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2026 Publisher Roadmap: What Really Matters
Why Transparency, Efficiency & Alignment Matter More Than Ever The programmatic ecosystem has never been short on complexity, but 2026 ...
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Transparency Compliance: The Cornerstone of a Trustworthy Programmatic Ecosystem
Transparency has evolved from an industry ideal into a compliance necessity. With the DSA, GDPR enforcement, and rising expectations around ...
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