One of Europe’s largest owner-operated Supply Side Platforms
ConnectAd stands as one of Europe’s largest owner-operated Supply Side Platforms.
For nearly two decades, we have been a driving force in ad tech, devoted to one clear goal: unlocking the full economic potential of digital media companies. We don’t just participate in the market; we have helped shape it—reaching billions of users worldwide and building lasting partnerships with the biggest names in digital media.
We believe in a better way to advertise.
Our vision extends beyond profit. We are building a future where digital advertising is transparent, efficient, and sustainable. In an industry often criticized for waste, we are pioneering resource-friendly solutions that prove high performance and environmental responsibility can go hand in hand. We empower publishers, advertisers, and communities to thrive without compromising the planet.
The Power of Independence.
Our status as an independent, owner-operated company is our greatest strategic advantage. While others are bound by rigid corporate structures, we have the agility to move fast. This independence grants us the flexibility to offer streamlined, custom-tailored integrations that fit your specific needs—not a one-size-fits-all template.
Excellence meets Human Touch.
Anchored by integrity and a commitment to technical excellence, we bridge the gap between advanced algorithms and hands-on support. We combine the technological reach of a global player with the dedication of a personal partner. With ConnectAd, you maximize revenue and expand your reach in a rapidly evolving market—efficiently, transparently, and sustainably.
The pulse that drives us
Integrity
Innovation
Transparency
Sustainability
Excellence
Independence
Customer-Centricity
Seven values.
No exceptions.
Principles over pitch decks
Lean by design.
A deliberately small team, with AI and automation wherever it serves the product. That is how a handful of people run seven billion requests a day.
Straight-talk sales.
We do not promise what we cannot keep. Direct, honest communication – before and after the signature.
Customer-driven engineering.
Feature requests flow straight into the ConnectAd engine. The roadmap belongs to our customers – we run this SSP for them, not for us.
A full-grown SSP.
Direct contracts and commitments at the core; selected international partners extend coverage to every market and every DSP. Pure middlemen have no place in our chain.
We prune proactively.
Partners – DSPs and publishers alike – who miss our internal benchmarks are cut. Efficiency and customer value come first.
Transparent end-to-end.
Bidding, billing, communication, sales. No bullshit.