THE INDEPENDENT EUROPEAN SSP · OWNER-OPERATED SINCE 2014
PREMIUM
EUROPEAN MEDIA.
ONE CLEAN PATH.
7 billion ad requests every day. Direct publisher relationships across Europe. GDPR-native and 100% EU infrastructure. Built for publishers, buyers – and the planet.
MAX. 1 HOPLOWEST TAKE-RATE TIERNO BUY-SIDE FEESIAB TCF ID 138
NO CANNES✳NO BOOTHS✳NO SWAG✳NO VC✳NO BULLSHIT✳NO CANNES✳NO BOOTHS✳NO SWAG✳NO VC✳NO BULLSHIT✳
7 Bn
ad requests every day
2014
independent & owner-operated
>70%
Pan-European coverage
100%
EU-Infrastructure & GDPR-native
TRUSTED BY INDUSTRY LEADERS AROUND THE GLOBE
IPG MEDIABRANDSOMGWPPAXEL SPRINGERRINGIERKLEINANZEIGENMOBILE.DEDENTSUGOOGLE DV360ADFORM1XLTX GROUPRTB HOUSEWIRTUALNA POLSKABURDA CONTENT NETWORKSPORTRADARIPG MEDIABRANDSOMGWPPAXEL SPRINGERRINGIERKLEINANZEIGENMOBILE.DEDENTSUGOOGLE DV360ADFORM1XLTX GROUPRTB HOUSEWIRTUALNA POLSKABURDA CONTENT NETWORKSPORTRADAR
Remarkable results start
with the right partnership
FOR PUBLISHERS
More net revenue.
Real support.
One of the lowest take-rates in Europe
Official Prebid adapter – live in days
Local experts in your time zone
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FOR ADVERTISERS & AGENCIES
Premium reach.
Sustainable by design.
Brand-safe tier-1 European environments
GreenLine: certified sustainable inventory
Deal-ID live in your DSP within 24h
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FOR DSPs
Incremental supply.
The cleanest path.
One hop on direct inventory – no re-reselling
Smart throttling: up to 65% fewer requests
First-price, no buy-side fees
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THE CONNECTAD WAY
The antithesis to
ad-tech as usual
01
Bootstrapped. No VC. Built in Europe.
A fully in-house engine with GDPR, AI and efficiency in its DNA. We are not part of the US buddy landscape – we compete with it every day, and win.
02
No Cannes. No booths. No swag.
Someone always pays for the show – usually you. We skip it, run low take-rates and put the margin back into your value chain.
03
Transparent end-to-end. No bullshit.
In bidding, in billing, in how we communicate – and in how we sell. What we promise is what we deliver.
04
A cleaner ecosystem.
No pointless intermediaries. No junk requests that barely monetize. Every partner in our chain has to add value – including us.
05
For the open internet.
We champion the open web and free expression – and fight MFA, excessive ad-refresh, ad clutter and every tactic built to deceive buyers.
06
We live support & product.
Every case is taken seriously; every feature request is reviewed and often shipped. We run this SSP for our customers, not for ourselves.
GLOBAL FOOTPRINT
European core.
Global reach.
Relevant Pan-European reach. Hubs across Europe. Rooted in Europe’s premium markets – delivering campaigns worldwide through every major DSP.
VIENNA HQHAMBURGLONDONWARSAW

Built for publishers, buyers
– and the planet.
See what sets
ConnectAd apart
TRUST
A clean, unconflicted supply chain.
We operate independently and transparently. For DSPs, this means full sellers.json visibility, strict brand safety, and Direct-Only options. For Publishers, it means a GDPR-first European partner with zero conflict of interest. No hidden agendas – just a safe environment for premium transactions.
EFFICIENCY
Proprietary Smart Tech.
We built our own engine to eliminate waste. Our Smart Throttling filters noise in real-time, ensuring DSPs only receive high-probability bid requests while reducing infrastructure costs. Combined with our low take-rates, this maximizes working media for buyers and net revenue for sellers.
SUPPORT
Proactive Human Partnership.
Whether you are a Publisher needing yield optimization or a DSP troubleshooting a deal: You get access to local, dedicated experts. We don’t hide behind ticket systems. We actively monitor performance and KPIs like Viewability and CTR to ensure success for both sides of the marketplace.
Proven with Europe’s
leading media
ALL CASE STUDIES →

KLEINANZEIGEN
Seamless onboarding, incremental demand – strong programmatic performance for Germany’s top marketplace.
READ THE STORY →
WATSON
Proactive monitoring and rapid troubleshooting – stable performance for one of Switzerland’s fastest-growing publishers.
READ THE STORY →
VINTED
Six years, five core markets, ~40% of PMP demand – how Europe’s leading second-hand fashion marketplace grows with ConnectAd.
READ THE STORY →

