SEE THE PATH.
FIND THE LEAKS.
We don’t guess where yield leaks. We map how SPO buyers read your ads.txt — then we measure what actually clears. Public path first. Live delivery second. Named humans, not tickets.
Send us your domain. You get a concrete view of path quality, reseller noise, and where money is left on the table. No CPM fairy tales. Structure, leaks, next fixes.
Empowering industry-leading media brands
What we actually
look at
How SPO buyers read your file
Curation, not folklore. We score your live ads.txt the way supply-path desks do: compact and curated — or over-authorized and noisy.
Direct vs. reseller hops
Every authorization counted. DIRECT / RESELLER split, hops per ad system, duplicates, missing certification IDs, malformed lines.
Path ambiguity
One system, two stories. The same ad system listed DIRECT and RESELLER. Buyers cannot tell the authoritative path. We flag it.
ads.txt vs. sellers.json
The graph has to close. Mismatches, misdeclared types, partners who list you that you don’t list back — and the other way around.
What actually clears
Not bid-offer theater. Traffic, fill, realized eCPM, floors vs. the market, missed bids. We attribute swings to traffic, fill, or price.
Identity, consent, schain
The leaks a weekly report never shows. Match rate, TCF / GDPR blocks, SupplyChain objects on live requests, silent placements.
A score. The leaks.
The next three fixes.
Curation score 0–100
Green, amber, or red — how your file reads to SPO buyers. Entry count, reseller share, mixed paths. Heuristic on public data. Honest about that.
Yield diagnosis
Where the stack under-delivers: floors, blocking, format mix, identity, missed revenue. Named findings, not a 40-page PDF of noise.
Next three fixes
Prune unused resellers. Resolve DIRECT + RESELLER ambiguity. Calibrate floors. You leave with actions — and a named person who owns the follow-up.
A long, reseller-heavy ads.txt reads as uncurated to SPO buyers. We show you why.
We do not promise a CPM lift. We show the structure, name the leaks, and tell you what to fix first. Same rule as everything else we do: we do not promise what we cannot deliver.
Send the domain.
We’ll read the path.
Public ads.txt is enough to start. If you share setup notes, we go deeper on floors, identity, and live delivery.
Your data is processed on EU infrastructure and used solely to run and respond to this analysis. We will not present a CPM lift as a guarantee.