As digital advertising evolves, the open web has emerged as a compelling alternative to the increasingly volatile ecosystems of social media platforms. These walled gardens, dominant due to their scale…
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Vienna, 15.09.2024 ConnectAd Launches Sustainability Marketplace "GreenLine" Adtech company ConnectAd aims to spotlight publishers committed to sustainable business practices. To achieve this, the Vienna-based firm is establishing a Private Marketplace…
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Vienna, 09.08.2024 ConnectAd aims to shine a spotlight on publishers that operate sustainably. To achieve this, the Vienna-based firm is establishing a Private Marketplace (PMP) on its Supply-Side Platform (SSP),…
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It’s no secret that header bidding has become standard in programmatic advertising. And that’s no wonder as it is a great technique where multiple ad exchanges can bid on an…
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Life is filled with lots of precious moments but some hold a beauty so exquisite that you wish time would slow down, granting you the chance to savor them in…
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No question: Supply Path Optimization (SPO) is important. Nowadays more than ever. And in the recent years, we’ve seen more and more demand-side players engaging in optimizing their supply chain.…
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Leaning into the programmatic supply chain can save costs There are various actions that can be taken to delve into the programmatic supply chain, especially for those investing significantly in…
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I'm sure you'll agree with me when I say that the hottest question in our industry right now is: Will Chrome, the world's most popular browser, ever kill third-party cookies?…
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In the fast-paced digital era of the last decade, data privacy regulations have more and more become an integral part of the marketing landscape. And while some people working in…
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The programmatic market has been indispensable for publishers' revenues for many years. However it has always brought with it its very own problems, many of which appear to be built-in…
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