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The Hidden Cost of Visibility: How Ad Spend Disappears into Ad-Fraud
The Hidden Cost of Visibility: How Ad Spend Disappears into Ad-Fraud
The Hidden Cost of Visibility: How Ad Spend Disappears into Ad-Fraud
7. October 2025
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Is Your SSP a Revenue Partner or a Middleman?
Is Your SSP a Revenue Partner or a Middleman?
Is Your SSP a Revenue Partner or a Middleman?
In programmatic advertising, the balance of power has always relied…
4. September 2025
Choosing the Right SSP Partner: A Publisher’s Checklist for Smarter Monetization
Choosing the Right SSP Partner: A Publisher’s Checklist for Smarter Monetization
Choosing the Right SSP Partner: A Publisher’s Checklist for Smarter Monetization
Your SSP isn’t just another vendor in your tech stack,…
12. August 2025
The Latest Trends in Programmatic Advertising
The Latest Trends in Programmatic Advertising
The Latest Trends in Programmatic Advertising
...and Why ConnectAd Is Your 2025 Power Move 2025 isn’t…
5. August 2025
Why Separation of Powers in AdTech Matters More Than Ever
Why Separation of Powers in AdTech Matters More Than Ever
Why Separation of Powers in AdTech Matters More Than Ever
As digital advertising matures, one foundational truth becomes increasingly clear:…
10. July 2025
Understanding the Performance Gap: Efficiency in AdTech
Understanding the Performance Gap: Efficiency in AdTech
Understanding the Performance Gap: Efficiency in AdTech
... and why your partner choice could be costing you…
22. June 2025
Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Decode the Buzzwords: A Glossary of Programmatic Advertising Terms
Programmatic advertising is a powerful and evolving channel, automating the…
27. May 2025
Quality Over Quantity: The Smarter Way Forward for Publishers
Quality Over Quantity: The Smarter Way Forward for Publishers
Quality Over Quantity: The Smarter Way Forward for Publishers
At ConnectAd, we believe the era of "more is better"…
14. May 2025
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Programmatic Efficiency Isn’t New – We’ve Been Doing It Since Before It Was Cool
Let’s face it - ad tech loves a buzzword. And…
2. May 2025
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
SPO and Sustainability: Why Looking Beyond Ads.txt Is Crucial
In today’s digital landscape, the demand for more efficient, transparent,…
2. April 2025
The “Open Internet” is Dead! Long Live the “Open Internet”
The “Open Internet” is Dead! Long Live the “Open Internet”
The “Open Internet” is Dead! Long Live the “Open Internet”
Vienna, 24.03.2025 A guest commentary by Richard Tuschkany, Founder and…
24. March 2025
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