ConnectAd Team

Lidl Austria leads the way in sustainable advertising with ConnectAd GreenLine

Vienna, 17.02.2025 In a groundbreaking collaboration, Havas Village Vienna and Lidl Austria have successfully implemented the first ConnectAd GreenLine campaigns. By leveraging ConnectAd's GreenLine targeting (Supply Side Platform) alongside resource-efficient,…

ConnectAd Team In Blog

Going green(er)? How to reduce the carbon footprint in programmatic advertising

In Europe, in most countries people were able to enjoy an unexpected, premature outbreak of summer at the beginning of April this year. Temperatures climbed to over 30 degrees in…

ConnectAd Team In Blog

ConnectAd Green Line: Pioneering sustainability in programmatic advertising

In today’s world, sustainability isn’t just a trend - it’s an expectation. As more and more industries move toward eco-friendly practices, the digital advertising world needs to catch up. That’s…

ConnectAd Team In Blog

From cookies to identity solutions: The evolution of user identification in programmatic

Whether digital marketing or ad tech in general or programmatic advertising in particular: Data has basically always been the linchpin of our industry. It drives strategic decision-making, enables in-depth customer…

ConnectAd Team In Blog

ads.txt guide for publishers looking to thrive

As much as we love digital advertising, we all have to admit one thing: In its current form, it is often neither safe from cybercriminal attacks nor can it be…

ConnectAd Team In Blog

Demystifying ads.txt: Understanding DIRECT vs. RESELLER and Exclusive Saleshouse Scenarios

The ads.txt (Authorized Digital Sellers) initiative, introduced by the IAB Tech Lab in 2017, has become a critical tool in combating ad fraud and ensuring transparency in programmatic advertising. However,…

ConnectAd Team In Blog

A guide to programmatic deal types

In the programmatic ecosystem there are several different ways of offering and acquiring inventory in real time. Probably the most popular method of buying and selling advertising inventory is through…

ConnectAd Team In Blog

The Open Web: A Vital Counterbalance to the Disinformation Crisis

As digital advertising evolves, the open web has emerged as a compelling alternative to the increasingly volatile ecosystems of social media platforms. These walled gardens, dominant due to their scale…

ConnectAd Team In Press Releases

Europe vs. Big Tech: An Analysis of the Status Quo

Vienna, 15.09.2024 ConnectAd Launches Sustainability Marketplace "GreenLine" Adtech company ConnectAd aims to spotlight publishers committed to sustainable business practices. To achieve this, the Vienna-based firm is establishing a Private Marketplace…

ConnectAd Team In Press Releases

ConnectAd launches Private Marketplace to promote sustainable publishers

Vienna, 09.08.2024 ConnectAd aims to shine a spotlight on publishers that operate sustainably. To achieve this, the Vienna-based firm is establishing a Private Marketplace (PMP) on its Supply-Side Platform (SSP),…

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