Imagine you’re at a wedding. The couple has been dating for years, building their relationship through countless conversations, shared experiences, and meaningful moments. But at the ceremony, someone gives all…
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After years of fluctuating interest, programmatic curation is finally taking center stage in ad tech. Even Google is jumping on the bandwagon - a clear sign that it’s no longer…
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Did you know that the global costs associated with digital advertising fraud are expected to rise from USD 88 billion to USD 172 billion between 2023 and 2028? That is…
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In Europe, in most countries people were able to enjoy an unexpected, premature outbreak of summer at the beginning of April this year. Temperatures climbed to over 30 degrees in…
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In today’s world, sustainability isn’t just a trend - it’s an expectation. As more and more industries move toward eco-friendly practices, the digital advertising world needs to catch up. That’s…
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Whether digital marketing or ad tech in general or programmatic advertising in particular: Data has basically always been the linchpin of our industry. It drives strategic decision-making, enables in-depth customer…
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As much as we love digital advertising, we all have to admit one thing: In its current form, it is often neither safe from cybercriminal attacks nor can it be…
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The ads.txt (Authorized Digital Sellers) initiative, introduced by the IAB Tech Lab in 2017, has become a critical tool in combating ad fraud and ensuring transparency in programmatic advertising. However,…
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In the programmatic ecosystem there are several different ways of offering and acquiring inventory in real time. Probably the most popular method of buying and selling advertising inventory is through…
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As digital advertising evolves, the open web has emerged as a compelling alternative to the increasingly volatile ecosystems of social media platforms. These walled gardens, dominant due to their scale…
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