Whether digital marketing or ad tech in general or programmatic advertising in particular: Data has basically always been the linchpin of our industry. It drives strategic decision-making, enables in-depth customer…
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As much as we love digital advertising, we all have to admit one thing: In its current form, it is often neither safe from cybercriminal attacks nor can it be…
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The ads.txt (Authorized Digital Sellers) initiative, introduced by the IAB Tech Lab in 2017, has become a critical tool in combating ad fraud and ensuring transparency in programmatic advertising. However,…
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In the programmatic ecosystem there are several different ways of offering and acquiring inventory in real time. Probably the most popular method of buying and selling advertising inventory is through…
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As digital advertising evolves, the open web has emerged as a compelling alternative to the increasingly volatile ecosystems of social media platforms. These walled gardens, dominant due to their scale…
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It’s no secret that header bidding has become standard in programmatic advertising. And that’s no wonder as it is a great technique where multiple ad exchanges can bid on an…
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Life is filled with lots of precious moments but some hold a beauty so exquisite that you wish time would slow down, granting you the chance to savor them in…
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No question: Supply Path Optimization (SPO) is important. Nowadays more than ever. And in the recent years, we’ve seen more and more demand-side players engaging in optimizing their supply chain.…
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Leaning into the programmatic supply chain can save costs There are various actions that can be taken to delve into the programmatic supply chain, especially for those investing significantly in…
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I'm sure you'll agree with me when I say that the hottest question in our industry right now is: Will Chrome, the world's most popular browser, ever kill third-party cookies?…
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