How publishers retain full control over their inventory

The programmatic market has been indispensable for publishers’ revenues for many years. However it has always brought with it its very own problems, many of which appear to be built-in and endemic to that marketplace.

For example, one of the main problems for publishers is to generate as much revenue as possible by selling advertising inventory while maintaining the integrity and quality of their digital environments for their users. And users nowadays are more demanding of publishers than ever before because they are very sensitive to inappropriate or inferior ads on publishers’ sites. When they see ads that look cheap or misplaced, they suspect they’re not being served well. As a result the engagement drops, the ad campaign performance suffers, and publishers need to work harder to keep their CPMs high enough to produce quality content.

As you can see, it’s a vicious circle. But with ConnectAd you can break through it – and today we’ll show you how!

At ConnectAd you only get the ads you really want

We have introduced a 100 % transparent method to guarantee our publishing partners that only ads from advertisers they approve of are displayed – and at prices they agree with.

Therefore publishers working with ConnectAd are in total control of their inventory. And this is how it looks in practice:

• First of all we automatically block certain categories systemwide in order to protect our publishing partners and safeguard user experience. Auto-blocked categories are: security concerns, browser-locking, javascript alert on landingpage entry, mobile vibrating landingpage, page autoscroll and popup that covers the user’s current window.
• Publishers then have the option of blocking certain sensitive categories. We’re talking about things like alcohol, cryptocurrency, gambling or sexually explicit ads (see full list here), but also things that might annoy users on another level like auto-play sound or in-banner videos.
• Last but not least, publishers can also work with block lists that are tailored to their very specific needs. For example, they can include a specific industry or specific advertisers in these lists. The premise here is to block brands who could potentially be direct sales partners. Like that publishers can avoid sales channel conflicts and make sure that their own direct sales team is able to foster relationships with those advertisers and sell directly to them at a more premium level. Another way to ensure that publishers do not sell their inventory below value is to define floorprices – meaning that for a certain ad format, a minimum CPM must be reached.

Good to know: If you are a publisher and you have an extensive blocking list of advertisers, don’t worry – that’s no problem! We have also implemented a bulk upload.

Our mission is 100 % transparency

At ConnectAd we make sure that you get, what you see, because it’s in our DNA to do things transparently. We always meet our publishing partners at eye level. We play by their rules and strive to deliver the best possible results and customer service. And our methods to guarantee you full control over your inventory is just another proof for that. Wanna dig deeper? Don’t hesitate to contact us! We’re happy to help you.