Press Releases

Lidl Austria leads the way in sustainable advertising with ConnectAd GreenLine

connect@connectad.io (ConnectAd) — Mon, 17 Feb 2025 21:34:58 GMT

Vienna, 17.02.2025

In a groundbreaking collaboration, Havas Village Vienna and Lidl Austria have successfully implemented the first ConnectAd GreenLine campaigns. By leveraging ConnectAd’s GreenLine targeting (Supply Side Platform) alongside resource-efficient, lightweight display ads that comply with IAB standards, Lidl Austria demonstrates what sustainable digital advertising can look like in practice.

Europe vs. Big Tech: An Analysis of the Status Quo

connect@connectad.io (ConnectAd) — Sun, 15 Sep 2024 09:36:47 GMT

Vienna, 15.09.2024

ConnectAd Launches Sustainability Marketplace “GreenLine”

Adtech company ConnectAd aims to spotlight publishers committed to sustainable business practices. To achieve this, the Vienna-based firm is establishing a Private Marketplace (PMP) on its Supply-Side Platform (SSP), exclusively designed for environmentally conscious publishers and advertisers. This curated programmatic network is open to publishers who can certify their commitment to sustainability—both at the corporate level and through their technological setups. With GreenLine, ConnectAd provides advertisers with a way to purchase curated, sustainable ad inventory while rewarding publishers for their ecological efforts.

ConnectAd launches Private Marketplace to promote sustainable publishers

connect@connectad.io (ConnectAd) — Fri, 09 Aug 2024 14:02:28 GMT

Vienna, 09.08.2024

ConnectAd aims to shine a spotlight on publishers that operate sustainably. To achieve this, the Vienna-based firm is establishing a Private Marketplace (PMP) on its Supply-Side Platform (SSP), dedicated to environmentally conscious publishers and advertisers. This exclusive programmatic network is open to publishers who can obtain certification, demonstrating their commitment to sustainability both at the corporate level and in their technological infrastructure. Through this initiative, ConnectAd enables advertisers to purchase curated, sustainable ad inventory while rewarding publishers for their ecological efforts.