How does DriveMedia turn France’s high-intent automotive audience into premium programmatic revenue?
This success story shows how the partnership between DriveMedia and ConnectAd monetizes a highly engaged automotive audience at its true value, adding premium demand on top of open-market revenue.
Home to lacentrale.fr and caradisiac.com, DriveMedia reaches readers at the moment they decide to buy. Since 2023, ConnectAd has connected that inventory with qualified French demand, with ~25% of its demand on DriveMedia inventory coming through PMP deals and results rising every year.
A true example of premium, local and proactive monetization: people, not just a platform.